Entry 41: Time for a New Look (Part 1)

Hey Crew!

Welcome back! It is Wednesday, that means the week is almost over! 15 more days until classes start! I still can’t believe I am starting my Master’s degree. Who would have thought this was going to be my life in 2020? I sure as hell did not. Things are looking clearer of late. We can only go up from here.

Sometimes Change is Good

Anyways, today we are going to be discussing branding. I think it is time to give my self a make over. I have to be like the river and change my flow with the land around me. So, it is time to glow up. This is most likely take multiple parts to go through everything and why it is important. And for today I am just going to be outlining what is to come.

Creating a memorable branding for yourself is key on connecting to your audience. You want something to be like, “I know that company/artist/person, they do amazing work!” Take companies like Nike(1) or Doritos(2), you can spot their products anywhere. They don’t even need to tell you who they are, all you need is a simple logo. And it is good to update your branding every few years to keep with up with the times. For example take Apple’s(3) branding. It started out as this complex illustration and now is this very simple and straight forward logo that you know what brand it is just by seeing the apple. And that is my goal. I think it is time that my Angry Floof gets an upgrade.

Here are the new elements for a brand launch that I will be making:

  • Logo
  • Business card
  • Mailers
  • Leave behinds
  • Packaging
  • Letter head
  • Portfolio (a physical booklet)
  • Resume
  • Website

I am so ready for this make over. I hope you guys are going to be pumped for the glow up. I’ll be going over each piece with you once it is created. So stick around a while, things are starting to get interesting. Be sure to keep up with the Arteza Awards process over on my Instagram. We have 5 days until the deadline! I am super pumped and nervous. This #BlackoutFridays is going to showcase another modern day POC. Who do you think it is going to be about this time? Then on Saturday our week begins with a new Air Sign. Saturn is getting a double feature! Remember to stay safe and to stay sane.

Until next time,

Suzanna 🌙

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