Entry 44: Time for a New Look (Part 2)

Hey Crew!

Welcome back! How are you guys doing? 8 more days until classes start! I can’t believe it! Summer is coming to a close, autumn is just around the corner, and time keeps ticking. Time to take a breath and prepare for the future. Let’s do this!

Business Cards, Letterheads, and Resumes

So, after much thought, I have decided that I am not going to be changing my logo for a while. I couldn’t think of anything more simple and more straight forward for me. Maybe at some point down the road I’ll change it.

I keep thinking I need more detail or pazzaz in how everything looks. I am trying to go for a simplistic style so I have to remember less is more. The struggle is real. On top of that I can’t seem to figure out which typography to use for my branding. I need your help!

I find all my cool fonts on dafont.com. They are an open source site for unique fonts. I have been using them for years. But now I have found several different fonts that I like and I can’t decide on which one is the best! These first images you see are business cards. I kind of like the vertical layout. So the side where my logo is is the front, and the side with the stars is the back. Which one do you guys like best? Is there any information missing that you guys like to see on business cards? Which font do you like best?

After we figure out the typography, I’m going to change that on the letterhead and on my resume. How do you guys like the set up for everything else? Does it seem professional? Does it all tie in together? Or is it too much? Let me know what you guys think!

I think that wraps everything up for today. It is going to be a bit before the next update on the branding adventure. So I am game for any and all feedback from you guys! Don’t forget to come back Saturday for the next Zodiac Sign! These Signs are very dreamy and flow with their environment. Can you guess who is next? Remember to stay safe and to stay sane!

Until next time,

Suzanna 🌙

Entry 41: Time for a New Look (Part 1)

Hey Crew!

Welcome back! It is Wednesday, that means the week is almost over! 15 more days until classes start! I still can’t believe I am starting my Master’s degree. Who would have thought this was going to be my life in 2020? I sure as hell did not. Things are looking clearer of late. We can only go up from here.

Sometimes Change is Good

Anyways, today we are going to be discussing branding. I think it is time to give my self a make over. I have to be like the river and change my flow with the land around me. So, it is time to glow up. This is most likely take multiple parts to go through everything and why it is important. And for today I am just going to be outlining what is to come.

Creating a memorable branding for yourself is key on connecting to your audience. You want something to be like, “I know that company/artist/person, they do amazing work!” Take companies like Nike(1) or Doritos(2), you can spot their products anywhere. They don’t even need to tell you who they are, all you need is a simple logo. And it is good to update your branding every few years to keep with up with the times. For example take Apple’s(3) branding. It started out as this complex illustration and now is this very simple and straight forward logo that you know what brand it is just by seeing the apple. And that is my goal. I think it is time that my Angry Floof gets an upgrade.

Here are the new elements for a brand launch that I will be making:

  • Logo
  • Business card
  • Mailers
  • Leave behinds
  • Packaging
  • Letter head
  • Portfolio (a physical booklet)
  • Resume
  • Website

I am so ready for this make over. I hope you guys are going to be pumped for the glow up. I’ll be going over each piece with you once it is created. So stick around a while, things are starting to get interesting. Be sure to keep up with the Arteza Awards process over on my Instagram. We have 5 days until the deadline! I am super pumped and nervous. This #BlackoutFridays is going to showcase another modern day POC. Who do you think it is going to be about this time? Then on Saturday our week begins with a new Air Sign. Saturn is getting a double feature! Remember to stay safe and to stay sane.

Until next time,

Suzanna 🌙